This version comes, as far as I can tell, only in the larger bags, no single servings. The bag itself is green, just like the regular Crispy M&Ms, though a large part of the front is shaded in a toasty marshmallow brown.
The object of the flavor, as far as I can tell from the illustration, is to add the flavors and maybe textures of S’mores to the M&Ms. The chocolate is already there in a regular M&M, and of course, Crispy M&Ms already have a cookie center, so this is all a good start conceptually.
The pieces come in three colors, a nice choice to evoke the marshmallows, chocolate and graham crackers that go into a S’more. Upon opening the bag though, I found that they smelled … a lot. The scent definitely has elements of graham crackers – a sort of maple and fake butter note. Then there’s a more buttery toffee note that I think is supposed to be the toasted marshmallow. But it all comes off overwhelmingly like a seasonal Yankee Candle.
The pieces are lumpy and inconsistently formed … not like the smooth and regular Milk Chocolate M&Ms I’ve come to rely upon. Even though some are moderately spherical, they are still too lumpy to roll around on a flat surface … so that’s a plus.
The flavor seems much sweeter than the regular Crispy M&Ms, though it could just be that there’s the far more vanilla flavoring in there, which always makes me think things are sweet. It’s a soft sweetness, not too throat-searing. The graham flavor is pleasant … they’re not terrible, but I have really turned off the smell. Once I let the package sit open over a weekend, it wasn’t too bad.
The odd thing was that I expected the crispy center to actually have something “graham” to it, but it looks the same and when I pulled some pieces apart, the center really tasted no different from the airy, pricey, and slightly malty version in the regular Crispy M&Ms.
S’more is really about a whole immersion into the process of making them and then eating them hot. Reducing them to the neat and tidy candy-coated morsels takes most of the risk away (no one gets burned, no one messes up any clothes) and also all the challenge. I have the ability to make S’mores in my home at any time, but I don’t, because they’re really about the environment that you create them in.
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